Content created by Amazon A+ is one of the most effective methods for increasing traffic, enhancing conversions, and boosting sales. All brand-registered sellers on Amazon can now avail themselves of this free service, but how does it work?
Brand owners know how critical it is to create high-quality images, videos, and other engaging content for their brands in order to maximize sales of their products. Think of A+ Content as your little mini-website on Amazon, where you can integrate these features as well as many others.
Is it possible to increase sales with A+ content? We will discuss it in this article, so let us get started. If you are looking for Amazon listing optimization services to implement A+ content the right way and increase your sales contact Amazon experts at Urtasker.
What is Amazon A+ Content?
Previously known as Enhanced Brand Content (EBC), Amazon A+ content takes advantage of Amazon’s A+ technology. It is an optional feature in Amazon listings that allows sellers to add additional information and content to their listings. Brand-registered sellers and vendors are no longer required to pay to use this previously paid feature on the Amazon account management strategy.
The following features are available with A+ Content:
- Images of the highest quality
- High-definition video
- Charts comparing competitors
- Detailed descriptions of other products
They enjoy a strong competitive advantage over other products on Amazon due to the access to these features. By creating A+ content, brands can better share their story and tell customers what their brand stands for.
A superior user experience will increase the likelihood of the consumer choosing your product over your competitors. Consumers will be more likely to purchase your brand if they perceive it to be more valuable than the competition.
How To Produce A+ Content That Increases Sales?
The most effective content is designed to improve your conversion rate with your customers. Due to this, your Amazon ranking improves organically as your sales increase, which further boosts your ranking in Google and further increases your sales.
Surely you are wondering whether there will be any costs involved, but the good news is that there won’t be. Amazon’s A+ content is available for free, and it doesn’t charge for the addition of A+ content. Be aware, however, that if you use an Amazon advertising agency that offers A+ content creation, you may have to pay additional costs. Log in to your Seller Central account to start creating A+ content. Select A+ Content Manager from the Advertising menu to begin writing A+ content.
By following these guidelines, you can ensure your customers have a positive shopping experience, and you will also increase conversions.
Emphasize the uniqueness of the offer
Take a customer-centric approach when creating content for your company. Ask yourself what are the benefits that your product offers your customers or what problem is it solving for them? This is the unique selling proposition that you should be emphasizing in your A+ copy.
Moreover, you should emphasize the key features and benefits that evoke an emotional response in the customer and highlight how it will assist them in their everyday lives. Priority one should be adding A+ content to your most popular products.
Ensure that your content is concise and to the point.
Today it is not possible to read long texts because no one has the time or patience to do so. Customers have a tendency to determine whether your product meets their needs within the first few seconds. To encourage potential customers to decide to purchase, keep your descriptions brief and precise.
Again, consider the perspective of the customer. How are you most likely to be convinced to make a purchase?
Make sure your content is visually appealing
Despite the fact that text can be persuasive, a picture still holds more value than thousands of words. Therefore, your A+ content should include a lot of visuals. As an example, banners are a convenient way to divide a product’s details page. If possible, however, a product picture should be included with the lifestyle images that focus on emotion. Make sure that you are not deceiving your customers and causing Amazon to take action against you.
There is often a tendency for many people to forget the bigger picture when creating a visual look for the A+ content. Along with your landing page, your entire catalog should be visually cohesive and feel brand-like, as well as embodying the brand.
Be sure to proofread before submitting your content to avoid errors
Amazon approves your content within approximately one week. Please ensure that you check for errors in grammar as well as the content of your document. A+ content may not include sensitive information, as well as certain special characters and symbols.
Content Guidelines for Amazon A+
The rules for A+ content generally stipulate what kind of content is allowed or what products can be talked about. For this reason, it is important to take into consideration the following factors:
- Avoid using the term “seller” or “distributor” in your business name.
- Ensure that the company does not provide any information regarding contact details, shipping details, or any other actions that might be taken off Amazon.
- Avoid using purchase or pricing references such as “buy now,” “add to basket,” “buy yours now,” or “purchase with us” whenever feasible.
- If you introduce blurry or low-quality images, images with watermarks, or text below 16 points that is hard to read, please make sure to exclude them from your submission.
- Lifestyle images should be positioned directly on the product.
- It would be best to avoid making any debatable claims such as “top-selling product”, “hottest product” or “number one selling product”.
- You need to limit the number of quotes to two editorials or third parties.
- Please avoid using images or text that mimic or reference Amazon logos, detail page headers, or information.
- Make sure you do not link to any other websites (including your other products) inside or outside Amazon.
- You must ensure that the writing is free of all-caps text, grammar errors, spelling errors, and repetitions. Bolding and italicizing should only be used for highlighting headings or a few key phrases.
- Ensure that no criminal activity is mentioned
Content of A+ quality is undoubtedly the best way for you to differentiate yourself from your competitors on Amazon. Attractive images, captivating videos, a convincing brand message, and compelling selling points are all sure to draw a customer’s attention. Although A+ content does require some effort, time, and perhaps financial commitment, the benefits are well worth the effort. For ensuring that your customers convert now and in the future, all you need is some practice on how to apply A+ content.
If you still need more guidance on how to utilize Amazon A+ content, get professional help from Urtasker.